2024 is undoubtedly a year of accelerated hair-care industry. More visible is that when the "scalp is good, the hair can be good", "the end of the hair care is to nourish the scalp" concept gradually deeply rooted in people's hearts, "no scalp care does not wash care" trend has been unstoppable.

Scalp care is certainly not a new concept. In 1996, Shu Lei put forward the concept of "hair care from the scalp"; In 1999, after entering the Chinese market, Paris Cassie also proposed that "only by maintaining the scalp, can we maintain the fundamental hair"; In 2014, when brands were still struggling to shampoo, Ziyuan was born with a classic advertising slogan of "Have you washed your hair for a lifetime, have you washed your scalp?", opening a new prelude to scalp care. Over the past decade or so, many hair care brands have jumped on scalp care, adding weight to scalp health research and launching new products such as scalp serums and scrubs. However, due to the advanced concept, consumers have not yet formed a strong cognition, scalp care has experienced a long period of "ice age". Until this year, both the "front waves" exploring the road and years of popular science education, and domestic and foreign head enterprises have concentrated their efforts to launch new brands or new products, scalp care finally from the "minority" to the "public", ushering in the New Year.

Scalp care is a real need. Because the health of the scalp is not only about the hair, but also affects the state of the facial skin. "China Scalp Anti-aging expert Consensus" mentioned that the scalp is a continuation of the skin of the face and neck, and the scalp is aging faster than the skin of the face and other parts of the body. More and more consumers are beginning to realize the importance of scalp health, and their attitude towards scalp care has undergone a fundamental change from concern to action, and they are willing to take more scientific and effective means to carry out scalp care. Scalp care is also a key step in the progression of hair care to scientific hair care. If the competition for hair care 20-30 years ago was "price, channel" to win, and the brand that ran out in the past 10 years was differentiated innovation by category and efficacy, then in the next scalp care era, science and technology will become the core competitiveness of the brand.

Raw materials are the cornerstone of the safety and efficacy of care products and one of the core driving forces for the development of the entire industry. We, Anhui Newman Fine Chemicals Co., Ltd., are the global top leading manufacture of carbomer and related polymers. We have been focusing on product quality and contribute to "scientific hair care".

Especially  NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspension, and other functions of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products.

 Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name: acrylates copolymer, NM-Carbomer Aqua10 with Acrylates/Beheneth-25 methacrylate copolymer. And NM-Carbomer Aqua 20, NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Crosspolymer. They are anionic hydrophobically modified alkali-soluble acrylic polymer emulsion (HASE) with unusually high aqueous thickening and stabilizing. They are offered at 30% solids and specifically impart efficient thickening properties, to formulations containing anionic, nonionic, and zwitterionic surfactants. And working synergistically with electrolytes and are easy-to-use, cold-processable liquid.All these acrylates copolymer are extensively applied for shampoos, shower gel, etc.

 We, Anhui Newman, have approved by ISO9001 quality system, ISO 14001 environmental system and ISO 45001 occupational health and safety system certification in 2015. In January 2023, we successfully passed the assessment conducted by Eco Vadis, a global social responsibility assessment company, actively fulfilled the SA8000 social responsibility standard, reduced pollution emissions, rationally used resources, and ensured that the environment continued to meet the standards. And we constantly improved the construction of the company's social responsibility management system, and effectively fulfilled social responsibilities. Strengthening communication and exchanges with partners and other stakeholders, to promote the company to better fulfill social responsibilities and support social public welfare undertakings, and realize the harmonious development of itself, society and environment.