At 3 am Beijing time on August 12, the closing ceremony of the Paris 2024 Olympic Games opened in a bright sunset, announcing the official end of the 33rd Summer Olympic Games. Despite some controversies, there is no doubt that the Paris Games are innovativ.

Global beauty brands have shown great participation and enthusiasm for this year's Olympics. From the Olympic Games themselves to sports events to athletes, beauty is seizing the potential energy of sports - 2024 will be a big year for beauty sports marketing. The reason is also very easy to understand, sports, itself is a very "beautiful" thing. When global consumers have higher expectations for beauty, the marketing of beauty circle also needs to break the routine and explore more cross-border cooperation and content expression innovation, and sports and beauty have spiritual background color intersection. In the past, IOC Rule 40 prohibited advertising between athletes and non-Olympic sponsors from nine days before the opening ceremony to three days after the closing ceremony. But in Paris, the International Olympic Committee relaxed rules that banned athletes from endorsing brands during the Games, greatly increasing the possibility of endorsements.

L 'Oreal's Lancôme, directly "won" the Olympic Games just won the gold medal of the Chinese tennis player Zheng Qinwen, was laughed by netizens called "the beauty industry snatch people's speed first." In China, natural Hall, flower west and other brands have also linked to the Olympic Games, amplifying the brand voice. In particular, the natural Tang, has been 12 consecutive years as an official partner to support and accompany the Chinese diving team, especially the star players Quan Hongchan and Chen Yuxi interview before the exposure of the natural Tang lipstick, in the social media triggered the same hot discussion.

For brands, compared with the short-term commercial sales brought by the Olympic Games, more brands seem to focus on healthy, sustainable and long-term brand awareness. For the beauty industry, product quality is the lifeline of an enterprise, and choosing the right raw materials is the key to ensuring product quality.

Anhui Newman Fine Chemicals Co., ltd. is the top leading manufacturer of carbomers and acrylates copolymer, Carbomer, and Acrylates/C10-30 Alkyl Acrylate Crosspolymer have been listed in the List of Used Cosmetic Raw Materials (2021 edition). They are widely used in pharmaceuticals, personal care products and other industrial fields as water-soluble rheological modifiers and pharmaceutical excipients.

Newman cosmetics grade carbomer include traditional carbomer such as carbomer 960,970 ,10, 30 etc., Also improved carbomer with INCI name Acrylates/C10-30 Alkyl Acrylate Crosspolymer, such as NM-Carbomer 1342, 1382, 20,2020,21 etc.  they are hydrophobically modified cross-linked acrylate copolymer, delivering excellent thickening efficiency at a broad pH range which makes them a good choice for wide applications.

Newman pharmaceutical grade carbomer homopolymer type A/B/C, such as NM-Carbomer 934P, 974P, 971P, 970G, and carbomer copolymer, carbomer interpolymer such asNM-Carboemr2020NF/2020G, 1382G and 10G/10NF series types. In addition, Anhui Newman's pharmaceutical grade to meet USP43 and EP10 pharmaceutical grade PVP K30, K90, and PVP/VA 64,73 series products, are also favored by many domestic and foreign partners.