Recently, almost everyone's phone screen has been swiped by a monkey. The domestic game "Black Myth: Wukong" was launched on August 20 and immediately exploded the game circle, becoming the hottest topic in the recent past. This phenomenon game product even caught fire abroad, and many foreign game lovers were also fascinated by this monkey.

In addition to the explosion of the game itself, the joint merchants related to "Black Myth: Wukong", the cultural travel industry and various peripheral products have also ushered in sales growth. The known well  co-branded coffee and peripheral products listed on the same day as the game have made a pot full, Male consumption power is low, in fact, is a false proposition. In fact, the frequency of male purchases is low, but the product price is high, and the quality of the products they are interested in is extremely high, their consumption behavior is relatively rational, and they pay great attention to the use value of the product, the function and the price match when making purchase decisions. In the field of fast-moving consumer goods, the segment of men's cosmetics still has a huge market potential. On the first day of the "Black Myth: Wukong" online, some netizens joked, is there a man who stays up late playing games out an all-night eye cream? This also reminds us that compared with the "please" of female consumers by major beauty brands over the years, men's many consumption pain points and needs in beauty are not so easy to be detected, seen, and satisfied. In fact, men's facial skin care, men's special shampoo and hair care products, men's eye cream, sunscreen... All men's cosmetics segment products related to men's "face" projects, their product design, marketing and consumer education still have a large room for improvement, and can be done better, and the potential of the men's cosmetics market has not been fully tapped.

In short, the men's skin care market is continuing to heat up, beauty brands should seize the opportunity, according to the scene needs to develop new products, with high quality and cost-effective, occupy the minds of male users. Research and development innovation is important, but quality and safety is the cornerstone, we Anhui Newman as a raw material manufacturers, will also seize the opportunity of male consumer market together with major brands, common development.

We, Anhui Newman Fine Chemicals Co., Ltd., are the top leading manufacture of carbomer and acrylates copolymer, and related polymers such as PVP K30, K90 and PVP/VA 64. Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspension, they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels.

 Also, we have been launching pharmaceutical grade carbomer homopolymer type A/B/C, such as NM-Carbomer 934P, 974P, 971P, 970G, and carbomer copolymer, carbomer interpolymer such as NM-Carbomer 2020NF/2020G, 1382G and 10G/10NF series types. NM-Carbomers meet the requirements of major pharmacopoeia such as Chinese Pharmacopoeia 2020, USA Pharmacopoeia USP/NF, European Pharmacopoeia EP, British Pharmacopoeia BP and other relevant regulations. They have been successfully used in over the counter and pharmaceutical formulations to impart rheology modification, mucoadhesion, controlled drug release, and many other unique properties.