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Can you gain the trust of the Constituent Party?

2024-09-09 17:05:13

In the beauty consumer market, the group of heavy users of beauty makeup is increasingly large. For them who want to be "beautiful for life", healthy and sustainable beauty is the real beauty. In this pursuit of product efficacy of young consumer groups, but also the Internet communication expertise of the rapid, rich as a condition, the component party came into being and is growing.

The ingredient party refers to the people who check the ingredients and decide whether to buy cosmetics. Component tuning generally has the following characteristics:

1. Whether you are a big name or not, the ingredient party is generally a female consumer with a certain degree and knowledge, and has a certain consumption power, and is willing to spend time and energy to delve into cosmetic ingredients. Product efficacy and practicality have become their most important and urgent needs.

2. Popularity? Regardless, the constituent party is not a group of consumers who blindly choose well-known products in shopping malls or shopping platforms because they do not know what skin care products to buy. The component party believes that advertising costs always must be paid by consumers, and this product is not cost-effective. 3. Have a great need for information and have their own judgment. Now the brand promotes the whitening function of the product, and consumers will not easily believe it. They will go to various channels to check whether this product has added whitening ingredients, whether the concentration is enough, and whether the concentration is harmful to the skin.

The market has said it all: this is a large group of consumers, do not please the constituent party, the development of the business is difficult to sustain. How to please the constituent party? There is only one core - please make your product. The characteristics and quality of beauty products are determined by raw materials. With the upgrading of beauty products, more and more raw materials are used in manufacturing. As one of the raw materials, Anhui Neumann continuously demands itself strictly to ensure the quality and safety of raw materials.

Carbomer, and Acrylates/C10-30 Alkyl Acrylate Crosspolymer have been listed in the List of Used Cosmetic Raw Materials (2021 edition). They are widely used in pharmaceuticals, personal care products and other industrial fields as water-soluble rheological modifiers and pharmaceutical excipients. 

Anhui Newman Fine Chemicals Co., ltd. is the top leading manufacturer of carbomers and acrylates copolymer.

Newman pharmaceutical grade carbomer homopolymer type A/B/C, such as NM-Carbomer 934P, 974P, 971P, 980G, and carbomer copolymer, carbomer interpolymer such as NM-Carboemr2020NF/2020G, 1382G and 10G/10NF series types. NM-Carbomers meet the requirements of major pharmacopoeia such as Chinese Pharmacopoeia 2020, USA Pharmacopoeia USP/NF, European Pharmacopoeia EP, British Pharmacopoeia BP and other relevant regulations. They have been successfully used in over the counter and pharmaceutical formulations to impart rheology modification, mucoadhesion, controlled drug release, and many other unique properties.

Newman cosmetics grade carbomer include traditional carbomer such as carbomer 960,970 ,10, 30 etc., Also improved carbomer with INCI name Acrylates/C10-30 Alkyl Acrylate Cross polymer, such as NM-Carbomer 1342, 1382, 20,2020,21 etc.  they are hydrophobically modified cross-linked acrylate copolymer, delivering excellent thickening efficiency at a broad pH range which makes them a good choice for wide applications.

More and more company begin to seek strategic cooperation with upstream raw material suppliers to create "exclusive raw materials." For example, "Regulations on the Management of Cosmetics Registration and Filing Materials" requires that the product formula of cosmetic enterprises must be disclosed, which means that the "secret" of the brand may be copied by competitors. However, if the ingredients of a brand are exclusively customized and have the "exclusive right to use," other brands cannot completely copy the formula even if they know it, because they cannot obtain the "exclusive raw materials."

We, Anhui Newman will give full play to its technical expertise and is willing to cooperate with cosmetics manufacturers to jointly develop "exclusive raw materials" to contribute to the global leadership in the beauty industry.

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North seven road, Jinzhai modern industrial park, Anhui

sales@chinanewman.com

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