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Oral care market is growing, how can brands innovate and break through?

2024-09-02 17:01:48

In recent years, the industry attention to oral care is rising. With the improvement of consumers' pursuit of quality of life, the market for oral care is also gradually expanding. The current oral care market is a "blue ocean", but is gradually transforming to the "Red Sea", want to reap dividends from the beauty brand or enterprise should enter as early as possible, and want to stand out from the brand or enterprise should find oral care innovation!

In the face of a new generation of young consumers, products can also gain a lot of eyeballs by innovating from the perspective of appearance level. In other words, from the level of product appearance and packaging form, is the lowest cost, the fastest means of innovation. Although starting from the appearance level and appearance design of the product, it can give oral care products a more intuitive sense of innovation, but the real quality innovation should be from the inside out.

We have heard about the "ingredient party" of skin care products, and oral care can also be boldly innovative from the perspective of "ingredient party". Today's young consumers are very conscious of the ingredients in any type of beauty product, and oral care is no exception. For example, a domestic brand, claims that its toothpaste products contain a uniquely developed probiotic ingredient ADP-1, which has a significant inhibitory effect on "helicobacter pylori". There are not a few toothpastes on the market that focus on the concept of probiotics, and the brand stands out with this unique ingredient. Another domestic brand claims the uniqueness of its oral care products through the concept of probiotics + negative ions balancing the oral microecology. In addition, it has also innovated on the taste of its mouthwash, launching a mouthwash flavored with milk tea, and a cola-flavored mouth spray. As a favorite drink of today's young people, milk tea adds it to the taste of oral care products, which can be said to deeply grasp the psychology of young consumers.

With the development of The Times, consumers' demand for oral care is getting higher and higher, the market is gradually growing, and the opportunities for brands are also increasing.We, Anhui Newman fine chemicals CO., ltd ,as the top leading manufacturer of carbomer, acrylates copolymer and related polymers, have been launching carbomer for pharmaceuticals and oral care products. We strictly control the quality of products and escort the road of oral care innovation. Here is carbomer products information,

1)    Carbomer homopolymer: carbomer homopolymer type A such as NM-Carbomer 971P, 71G, 981G. And Carbomer Homopolymer Type B such as NM-Carbomer 974P, 934P, and Carbomer Homopolymer type C such as NM-Carbomer 970G.

2) Carbomer Copolymer: carbomer copolymer type A such as NM-Carbomer TR-2 P, and Carbomer copolymer type B such as NM-Carbomer TR-1P, and 1382G, and carbomer Copolymer Type C.

3) Carbomer interpolymer: Carbomer interpolymer Type B, such as NM-Carbomer 10G, Carbomer interpolymer type B such as carbomer 2020 G.

All these carbomer as excipients meet the requirements of major pharmacopoeia such as Chinese Pharmacopoeia 2020, US Pharmacopoeia USP/NF, European Pharmacopoeia EP, British Pharmacopoeia BP and other relevant regulations. Our Newman carbomer products as high-performance excipients are used in a wide range of applications including health care products, semisolid and liquid formulations, oral care products.

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