The competition in the hair care market is becoming increasingly fierce. The major brands are surprising and competing, among which there are two "factions" that are the most concerned, that is, fragrance care and efficacy care.

The biggest advantage of fragrance care is immediate effect, shampoo if it is squeezed out will have a fragrance, the key is the quality of the fragrance and the length of the fragrance. "Fragrance" has become the expression of the personality of today's young consumers, to make the fragrance more customized color, wash brands let a fragrance shampoo has a variety of fragrances, for consumers to choose.

As for the effect of hair care, in recent years, many hair care brands have entered the anti-removal effect, although the anti-removal is the most popular washing effect in recent years, but for most brands, this field is not good to do. There are two reasons. First, the competition for anti-shampoo is fierce; Second, the effect of anti-stripping shampoo varies from person to person, and it is difficult for brands to meet the needs of most consumers.

Of course, there is still a lot of segmentation efficacy of the care market worth exploring, for example, there are a lot of segmentation categories such as hair oil and hair care essence on the market today, and these categories have more abundant efficacy. As the market changes and upgrades, washing products are more than cleaning and protecting hair, convenience, efficacy and safety have become the most basic requirements of washing products.

Anhui Newman Fine Chemical Co., Ltd. is the leading manufacturer and supplier of raw materials for cleanse care, as the top leading manufacturer of carbomer and acrylates copolymer, has a sound social responsibility management policy while meeting the requirements of clean sustainable production and good quality. We pay more attention to the rights and interests of employees, improving employees' skills through various forms of training. Reduce pollution emissions, rational use of resources, to ensure that the sustainable environment standards; We, Anhui Newman always focus on customer’s request, comprehensively improve the effectiveness of the service system operation, to provide high quality, high reliability of products. Keep communication and with partners and suppliers, and employees, to promote the company to better fulfill its social responsibilities.

We have been making  business cooperation with the top 10 international companies based on long term partnership to develop our own characteristics products. Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspending, and other properties of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels. Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name acrylates copolymer. NM-Carbomer Aqua10 with Acrylates/beheneth-25 methacrylate copolymer. And NM-Carbomer Aqua 20, NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Copolymer. NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Crosspolymer. As Anionic hydrophobic modified alkali swelling acrylic polymer emulsions (HASE), they are easy-to-use liquid form and can be instantly thickened and after providing easy handling to improve production efficiency. Due to the special chemical structure, it has excellent salt resistance, especially suitable for the formulation system with high surfactant content, such as anti-dandruff shampoo, shower gels, facial cleanser liquid soap, etc.

In the future, we will continue to pay attention to  quality and safety, strengthen research and development. It is hoped that major washing brands will seize the opportunity in time to launch products that are more in line with consumer demand.