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Paris Olympic Games will be a new inflection point for beauty sports marketing

2024-08-05 00:29:56

The two two-way lines of beauty and sport will intersect at the 2024 Olympic Games in Paris. Paris, hosting the Olympic Games for the first time in 100 years, will capture the world's attention this summer.

No event in the world can have such a global impact as the Olympic Games, whose greatest significance cannot be measured in commercial value, but in the collision of multi-cultures and the display of sportsmanship. Perhaps it is because Paris, the world capital of culture, art and fashion, provides more multi-dimensional possibilities for the display of beauty brands; Perhaps because it is France, the world's largest exporter of cosmetics, not only the local beauty radiation of the world, the romance and luxury of French also affect the development process of global beauty; Perhaps the competitive beauty market is in urgent need of a flood of traffic...

Paris, let a "hardcore" event full of speed, power and passion become "fashionable". LVMH Group, the global leader in the luxury goods industry, announced in July last year that it would become a senior partner of the Paris Olympic and Paralympic Games. Sephora became a partner of the Paris Olympic Torch Relay; The P&G brand provides superior performance products and services to more than 22,000 Olympic and Paralympic athletes and their staff in the Athletes' Village, including the Village Nursery. As a result, many commentators believe that 2024 will be a landmark year for sports marketing. 

Although marketing is important, product quality is the lifeline of an enterprise, high-quality products can establish a good reputation of an enterprise, ‌ improve consumers' brand awareness and loyalty. However, in the production process of cosmetics, choosing the good raw materials is the key to ensuring product quality.

                                                           

      Anhui Newman Fine Chemicals Co., ltd. is the top leading manufacturer of carbomers and acrylates copolymer, Carbomer, and Acrylates/C10-30 Alkyl Acrylate Crosspolymer have been listed in the List of Used Cosmetic Raw Materials (2021 edition). They are widely used in pharmaceuticals, personal care products and other industrial fields as water-soluble rheological modifiers and pharmaceutical excipients.

Newman cosmetics grade carbomer include traditional carbomer such as carbomer 960,970 ,10, 30 etc., Also improved carbomer with INCI name Acrylates/C10-30 Alkyl Acrylate Cross polymer, such as NM-Carbomer 1342, 1382, 20,21,,2020, etc.  they are hydrophobically modified cross-linked acrylate copolymer, delivering excellent thickening efficiency at a broad pH range which makes them a good choice for wide applications.

Newman pharmaceutical grade carbomer homopolymer type A/B/C, such as NM-Carbomer 934P, 974P, 971P, 970G, and carbomer copolymer, carbomer interpolymer such as NM-Carbomer 2020NF/2020G, 1382G and 10G/10NF series types. In addition, Anhui Newman's pharmaceutical grade to meet USP43 and EP10 pharmaceutical grade PVP K30, K90, and PVP/VA 64,73 series products, are also favored by many domestic and foreign partners.

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