North seven road, Jinzhai modern industrial park, Anhui

+86-18138768519 sales@chinanewman.com

noticias

How do beauty brands sell 'Pets'?

2024-10-16 00:33:16

The increasing youth of consumer groups is promoting the increasingly prosperous pet industry to fine. As a secondary product of the self-pleasing economy and the lonely economy, what opportunities will the pet economy bring to the beauty brand?

Today's young people's views on fertility are changing, but their desire for genuine relationships has never diminished. Under the rise of the pet economy, the "second mother and baby track" of beauty brands has appeared. Under the background of the advanced pet economy, pet owners have put forward higher requirements for the quality, appearance and experience of pet consumer goods. "2023-2024 China Pet Industry White Paper (Consumption Report)" shows that in 2023, from the perspective of pet consumption structure, pet supplies are second only to staple foods and snacks, becoming one of the main consumption items. In the permeability of owner products, bath shampoo/hair care accounted for the third place. "Considerable money, the absence of Kings" seems to have become a portrayal of the pet care field. Beauty Group and daily chemical Group have "innate advantages" to enter the pet care circuit from the field of human consumption. In fact, there are early pioneers in the industry, and some brands have launched pet washing lines or single products. But at present, the "second mother and baby track" still has a lot of room for development.

Overall, compared with the food field, the pet washing and care field is still more white brands, the industry threshold is low, and the product quality is uneven. It is like the "second maternal and child track", in this opportunity, we Anhui Newman will also grasp the hot spot of pet care together with major brands, jointly based on product quality, scientific research and innovation, and promote the growing prosperity of the pet industry.

We, Anhui Newman Fine Chemicals Co., Ltd., are the top leading manufacturer of carbomer and acrylates copolymer, and related polymers such as PVP K30, K 90 and PVP/VA 64. Except form cost efficient traditional carbomer such as Carbomer 960. 970, 981, 941, 934 .Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening and suspending they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels. 

Also, we launched polymeric emulsifier  NM-Carbomer TR-1, and TR-1 and TR-3., are an oil-in-water non-ethoxylated polymer, which requires very little amount to prepare stable and mild oil-in-water emulsions  ethoxylate-free acrylate-based polymeric emulsifier providing emulsion stability, smooth texture, and a pleasant fresh sensory for emulsions.

Features and Benefits:

 l  Allows for cold or hot processing enabling flexible processing requirements.

 l  Easy to use, extremely fast dispersing, ultra-efficient cold process possible emulsifier appropriate for sustainable formulations.

 l  Emulsify the highest levels of oil, up to 50% by weight

 l  Effectively stabilizes emulsions over a broad pH range: 4 to 10

 l  Formulation flexibility allowing smooth textures through minimized structuring with other formulation ingredients

 l  High emulsion stability at low use levels

 l  Mild emulsion stabilizer suitable for sensitive skin applications

 l  No ethoxylated material was intentionally added in the manufacturing of this product

 l  No HLB calculation required when formulating

+86-18138768519

North seven road, Jinzhai modern industrial park, Anhui

sales@chinanewman.com

Derechos de autor © Anhui Newman Fine Chemicals Co.,Ltd. and Anhui Newman Hi-Tech Co., Ltd.. Reservados todos los derechos

   

Contáctenos