In recent years, with economic development and consumption upgrading, consumer demand has become increasingly differentiated and diversified. Especially in the field of wash care, users put forward a higher level of demand.

In order to adapt to the trend of consumption upgrading, the washing and care brands in the market have launched high-end series of products on the basis of the original brand.

For example, THE PANTING, HEAD & SHOULDERS, FLOATING SOFT and other wash PROTECT BRAND OF P&G COMPANY, BELIEVE EVERYBODY ALREADY FAMILIAR, THEY HAVE DONE A few EFFORTS ON THE HIGH-END CHANGE OF THE PRODUCT.

Head & Shoulders once launched a high-end series for scalp care Dermacare, which extends to the direction of skin care on the basis of hair care; Panting, ALSO IN THE SUPPORT of the market, the launch of high-end CLINICARE time repair series, specifically for the development of Asian female hair characteristics.

For the high-end brand of public care, there are generally the following strategies:

 1) Launch of new sub-brands, to create an independent new high-end brand concept. Because this touches the brand awareness of consumers, it is more common among washing and care brands, and is also a more successful way. New brands can occupy the psychology with more complete and clearer brand awareness and can carry out multi-brand operation.

 2） Product and brand image design. Value determines price, and good products are fundamental. Product development and innovation are very important, and meeting consumer needs is the most important.

3) Third, marketing operation. A product needs a core value, a clear market positioning, and a consumer positioning.

All strategies require the improvement of product performance and the safety and security of its quality, so the selection of raw materials for washing and care products is particularly important. Carbomer is a water-soluble polymer of cross-linked poly acrylic acid, with efficient thickening and suspending properties. Because it is safe for human body, there are no adverse side effects such as irritation， Carbomers are widely used in pharmaceutical, personal care products and other industrial fields as a water-soluble rheological modifier and pharmaceutical excipients.

Anhui Newman Fine Chemicals Co., ltd. is the top leading manufacturer of carbomers.Newman pharmaceutical grade carbomer homopolymer type A/B/C, such as NM-Carbomer 934P, 974P, 971P, 980G, and carbomer copolymer, carbomer interpolymer such asNM-Carboemr2020NF/2020G, 1382G and 10G/10NF series types. NM-Carbomers meet the requirements of major pharmacopoeia such as Chinese Pharmacopoeia 2020, USA Pharmacopoeia USP/NF, European Pharmacopoeia EP, British Pharmacopoeia BP and other relevant regulations. They have been successfully used in over the counter and pharmaceutical formulations to impart rheology modification, mucoadhesion, controlled drug release, and many other unique properties.

Newman cosmetics grade carbomer include traditional carbomer such as carbomer 960,970 ,10, 30 etc., Also improved carbomer with INCI name Acrylates/C10-30 Alkyl Acrylate Cross polymer, such as NM-Carbomer 1342, 1382, 20,2020,21 etc. they are hydrophobically modified cross-linked acrylate copolymer, delivering excellent thickening efficiency at a broad pH range which makes them a good choice for wide applications.

Raw materials are the cornerstone of cosmetic safety and efficacy, and one of the core driving forces for the development of the entire cosmetic industry. Our NM-Carbomers are excellent performer and safer to promote the high-quality development of domestic brands to help.