In 2024, China's household cleaning products market showed a strong growth momentum, with the market size reaching 298.1 billion yuan, an increase of 4.3%. This growth is driven by consumers' pursuit of high quality of life, driving the development of a full range of categories from basic cleaning to exquisite washing and care.

The era of strong efficacy affects not only skin care products, but also home clear products. In recent years, the category of home clear has gradually shown a trend of refinement and high-end effect. From the need for product ingredient safety, environmental protection, specific functions such as sterilization, mild and harmless to children and pets, to the careful consideration of cleaning effects, fragrances, packaging design and even product specifications, every detail has become an important factor in consumers' purchasing decisions. This segmentation drives brands to innovate and develop diversified product lines that accurately address consumer pain points.  household cleaning product market segmentation is not only a challenge, but also a valuable opportunity for brands to implement differentiated competition, enhance market penetration and enhance consumer loyalty.

As the top leading manufacturer of carbomer and acrylates copolymer. Anhui Newman Fine Chemical Co., Ltd. has been producing carbomer products for the past 14 years and continuously improving product quality.

 In partnership with customers in the home care industry, we innovate products that help people to live a more comfortable life. NM-Carbomer products are the polymers, varying levels of crosslinking, providing a portfolio of functionally diverse performance options, being available as powder such as NM-Carbomer 674, 690, 676 and NM-Carbomer 2623 with INCI name Acrylates/C10-30 Alkyl Acrylate Crosspolymer, NM-Carbomer EZ -2. EZ-3 and EZ-4. Also liquid emulsion polymer such as NM-Carbomer Aqua 30 with INCI name acrylates copolymer.

Newman Polyacrylic acid polymers as a high-efficient water-soluble adhesive and rheology modifier. They can provide high viscosity, excellent thickening and suspending performance with low dosage.

Features and Benefits：

1、Efficient and effective rheology modifiers providing excellent thickening, suspension, and stabilization benefits.

2、Provide a wide range of flow characteristics allowing the formulation of a broad variety of product forms.

3、Formulate products for laundry detergents, hard surface cleaners, polishes and protections, dish care, automotive care, air care, batteries, and agricultural products.

4、Provide good bonding and Offer stability in suitable electrolyte systems.

As the market competition becomes more and more fierce, the household cleaning products brand increasingly needs to stand out through differentiated product efficacy, which requires the household cleaning products brand to continuously tap the detailed needs of different groups in the household cleaning products market and create unique product selling points. With the increasingly strict environmental regulations, enterprises actively respond to policies and develop green home products, which is not only to meet market demand and enhance brand image, but also to comply with the wave of global green economy and participate in the construction of a circular economy system. Anhui Newman, as a raw material manufacturer, will also work together with various enterprises to vigorously promote the household cleaning products product industry to a more green and sustainable future.