In the current era where "appearance-based economy" prevails, the men's beauty market is experiencing an unprecedented growth, emerging as a significant and emerging force within the beauty industry. In traditional thinking, beauty and skincare were perceived as exclusively for women, and men's grooming of their appearance was often limited to relatively basic levels. However, with the development of society, social concepts have become more diverse and inclusive.

Men are beginning to realize that a good appearance is not only about personal charm but also an important factor in demonstrating confidence and professionalism in social and workplace settings. This shift in perception has led to an increasing number of men proactively paying attention to beauty products. From the initial simple shaving foams and facial cleansers, to the current rich product lines covering skincare, makeup and more, the market size of men's beauty products continues to expand, showing great potential for development. At the same time, in the men's beauty industry chain, the role of upstream raw material manufacturers has become increasingly crucial, as they are the foundation for product innovation and quality assurance.

Anhui Newman Fine Chemicals Co., Ltd., are the top leading manufacture of carbomer and acrylates copolymer, carbomer is one of the core products of Anhui Newman. It has been included in the "Directory of Used Cosmetic Raw Materials (2021 Edition)", and is widely used as a water-soluble rheological modifier and pharmaceutical excipient in the fields of medicine and personal care products. In men's beauty products, carbomer plays an important role.

We have been making  business cooperation with the top 10 international company based on long term partnership to develop our own characteristics products. Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspending, and other properties of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels. Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name acrylates copolymer. NM-Carbomer Aqua10 with Acrylates/beheneth-25 methacrylate copolymer. And NM-Carbomer Aqua 20, NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Copolymer. NM-Carbomer 25 with INCI name Acrylates/ Steareth-20 Methacrylate Crosspolymer. As Anionic hydrophobic modified alkali swelling acrylic polymer emulsions (HASE), they are easy-to-use liquid form and can be instantly thickened and after providing easy handling to improve production efficiency. Due to the special chemical structure, it has excellent salt resistance, especially suitable for the formulation system with high surfactant content, such as anti-dandruff shampoo, shower gels, facial cleanser liquid soap, etc.

In addition,  PVP K 90, and K30 are extensively applied in hair care, skin care and oral care products, especially for hair styling products. And  VP/VA copolymers such as 64, 73 forms hard, water-removable, and glossy films so they are the excellent choice as film forming agent and hair-styling agent.

The rise of the men's beauty market is a vivid manifestation of the diversification of the consumer market. During this process, our raw material manufacturers have continuously innovated and upgraded their technologies, injecting new vitality into the industry's development. As the market becomes more mature and consumer demands continue to evolve, the men's beauty market will undergo more changes. And Anhui Newman will play an increasingly important role in it, growing together with the entire industry.