The current European and American skin care market is by no means dominated by a certain school but shows a blossoming situation. A skincare trend based on traditional cosmetics made in China is sweeping Europe and the United States. From Chinese herbal skin care to TCM health physiotherapy, and then to the "Han Fang" lifestyle experience museum, the rising trend of TCM skin care overseas has long broken through the traditional cognition of the domestic beauty market in terms of brand shaping, crowd capture and business positioning.
With China's reform and opening, its international influence is increasing day by day, and Chinese local consumers are gradually awakening to the awareness of beauty. In 2004, L 'Oreal Group acquired Yuxi brand, which was founded by Jin Yuxi in the United States to "lead the beauty of China". The brand uses Ganoderma lucidum, Cordyceps and ginseng as raw materials, combines natural effects with advanced biological activities, and empowers traditional Chinese medicine wisdom with modern science. LVMH officially launched Tea Ling in 2016.They are trying to create a new Oriental brand narrative using localized elements that are more familiar to Chinese consumers. As the first non-acquired original makeup brand under LVMH Group, Cha Ling uses Pu 'er tea as the main element, combining the unique efficacy of traditional Chinese medicine with the French art of skin care. Boillot, the founder of the tea brand, said that the research and development team of tea believes in the meridian concept of traditional Chinese medicine, and tea is not only a product, but also a unique massage technology. As early as 2013, P&G launched Oriental Therapy for the first time. The brand is inspired by the "four seasons of skin care" in traditional Chinese medicine and extracts the four-season skin care concept of "spring nourishing, summer clearing, autumn moisturizing and winter nourishing". It combines Oriental natural plant ingredients with Western extraction technology, and the price is also between OLAY and SK-II.
The more such overseas brands promote TCM, the more overseas consumers will fall in love with TCM and even Chinese culture. Look forward to the emergence of Chinese and modern high-end brands under the concept of traditional Chinese medicine.
We, Anhui Newman fine chemicals Co., ltd, is the top leading manufacturer of carbomer and acrylates copolymer. As a water-soluble rheological modifier, carbomer has been extensively applied used in personal care products and pharmaceuticals, and industrial fields for more than 70 years due to its efficient thickening and suspension performance, high safety, and no irritation to human body and skin.
we have cosmetics grade carbomers, including carbomer such as NM-Carbomer 30, carbomer 10, carbomer 934, but also improved carbomer such as NM-Carbomer 20, 2020, 21, 1342, 1382 with INCI Name: Acrylates/C10-30 Alkyl Acrylate Cross polymer. Also, liquid carbomer such as NM-Carbomer SF-1, with INCI name: acrylates copolymer.
As a Chinese brand, Anhui Newman will continue to carry out strategic cooperation with global pharmaceutical and cosmetics manufacturers, and also contribute our due strength to the process of integrating Chinese beauty companies with international brands.
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