The rise of the "ingredient party" is a major trend in the current skincare market. Focusing on "ingredient party" has long been the development strategy of many skin care brands. 

"Ingredient Party" belongs to a group of consumers who have profound research on the "ingredients" of skin care products and make purchase decisions around the "ingredients" of products. They generally have the following characteristics: 

The "ingredient party" is generally a female consumer with a certain degree and knowledge, and has a certain amount of spending power, and is willing to spend time and energy to study cosmetic ingredients. 

They no longer see big-name beauty as a defining feature of their social identity, and they are not willing to pay for brands and spokespeople because of their fame. The product is not good, rely on other gimmicks to sell the product? Sorry, they don't buy it. 

Product efficacy and practicality have become their most important and urgent needs.

The party believes that the more it advertises, the more it promotes, and the better the product. On the contrary, the higher the advertising cost and the more gorgeous the packaging, the less the cost of the product itself, and the product will not be better. Advertising costs always come from consumers. This product is not cost-effective.

The "component party" has a great need for information and has its own ability to judge.The "Party of ingredients" has given new brands and domestic brands a lifeline. 

Based on this, many skin care brands have branded themselves as "ingredient party" to attract consumers by highlighting featured ingredients. Therefore, we can see that many skin care products on the market directly take the ingredient name as the product name, in the advertising language, also repeatedly emphasize the main ingredient of the product.

From this point of view, product composition information is playing an increasingly important role. Carbomer, and Acrylates/C10-30 Alkyl Acrylate Crosspolymer have been listed in the List of Used Cosmetic Raw Materials (2021 edition). They are widely used in pharmaceuticals, personal care products and other industrial fields as water-soluble rheological modifiers and pharmaceutical excipients. 

Anhui Newman Fine Chemicals Co., ltd. is the top leading manufacturer of carbomers and acrylates copolymer.

Newman pharmaceutical grade carbomer homopolymer type A/B/C, such as NM-Carbomer 934P, 974P, 971P, 970G, and carbomer copolymer, carbomer interpolymer such as NM-Carboemer 2020NF/2020G, 1382G and 10G/10NF series types. NM-Carbomers meet the requirements of major pharmacopoeia such as Chinese Pharmacopoeia 2020, USA Pharmacopoeia USP/NF, European Pharmacopoeia EP, British Pharmacopoeia BP and other relevant regulations. They have been successfully used in over the counter and pharmaceutical formulations to impart rheology modification, mucoadhesion, controlled drug release, and many other unique properties.

Newman cosmetics grade carbomer include traditional carbomer such as carbomer 960,970 ,10, 30 etc., Also improved carbomer with INCI name Acrylates/C10-30 Alkyl Acrylate Cross polymer, such as NM-Carbomer 1342, 1382, 20,2020,21 etc.  they are hydrophobically modified cross-linked acrylate copolymer, delivering excellent thickening efficiency at a broad pH range which makes them a good choice for wide applications.

More and more company begin to seek strategic cooperation with upstream raw material suppliers to create "exclusive raw materials." For example, "Regulations on the Management of Cosmetics Registration and Filing Materials" requires that the product formula of cosmetic enterprises must be disclosed, which means that the "secret" of the brand may be copied by competitors. However, if the ingredients of a brand are exclusively customized and have the "exclusive right to use," other brands cannot completely copy the formula even if they know it, because they cannot obtain the "exclusive raw materials."